Generation X: These workers are born between 1965 and 1976.

More cynical than any of the other four groups, these workers are likely to have little or no initial loyalty to the company they work for. Their primary value is INDEPENDENCE.

More than any other modern generation, their world is likely to be built around the concept of “looking out for number one.” They expect to change jobs frequently and are deeply wary of promises made by authority figures.

Their characteristics include a comfort with multiple communication technologies, and they adapt to new media platforms fairly easily.
In any situation, they are likely to want to know “what’s in it for me.”
They are much more interested in short-term outcomes than in long-term outcomes.

KEY TAKEAWAY: To work effectively with members of this group, you must be able to prove to each individual Gen-Xer that you are worth his/her valuable time, attention and/or money.